Scotland’s Oldest DISTILLERY

Explore our approach designed to elevate The Glenturret brand,, establish its presence in the luxury market, and create a versatile library of marketing assets for year-round use.

A group of 14 men, some sitting and some standing, posing outdoors in front of a stone building with a sign that reads 'Glen Turrit Distillery.' There is a dog sitting in front of the man in the center, and some of the men are wearing vintage work clothes and caps.

ABOUT THE GLENTURRET DISTILLERY

Founded in 1763, The Glenturret is Scotland’s oldest working distillery, located in the picturesque town of Crieff, Perthshire. Renowned for its meticulous, hand-crafted whisky production, the distillery blends centuries-old tradition with a modern luxury visitor experience. Guests can tour the still house, enjoy curated tastings, and dine at its Michelin-starred restaurant — all surrounded by the Scottish Highlands.

Inside a dimly lit warehouse, wooden barrels are stacked on the ground, with one partially covered by a tarp. A wooden hand truck is leaning against the barrels.

THE CHALLENGE:

The Glenturret was in the midst of a major transformation — evolving from an aging, overlooked brand into a modern luxury name in the world of single malts. The challenge was to position the distillery as both a premium global player and a guardian of its 260-year-old heritage. The video content needed to convey craftsmanship, exclusivity, and authenticity while introducing the refreshed brand identity to a worldwide audience.

Scope of Work:

Rather than creating a single brand film, we developed a complete visual library the marketing team could deploy across multiple campaigns. Production spanned the distillery grounds, visitor experiences, and the surrounding Highlands, ensuring every asset aligned with their luxury positioning. This included scouting the Highlands for the perfect setting for a hero bottle shot, capturing Scotland’s landscape in a way that felt timeless, cinematic, and worthy of the brand’s stature.

Aerial view of a distillery building called 'The Glenturret,' surrounded by trees and greenery, with various rooftops and industrial equipment.

Pre-Production:
In pre-production, we collaborated with The Glenturret’s marketing team to develop a content strategy that balanced heritage storytelling with modern brand goals. Our location scouts identified key production spots across the distillery and surrounding Highlands, and we built detailed shot lists to ensure every planned deliverable was accounted for.

Production:
Filming combined cinematic process visuals — copper stills, cask rooms, pouring drams — with lifestyle moments, sweeping drone shots, and behind-the-scenes craftsmanship. Scenic exterior work in the Highlands was paired with intimate, detail-rich close-ups that conveyed the brand’s authenticity.

Post-Production:
In post-production, we delivered a flagship brand video alongside short-form edits for Meta and Instagram ads, website banners, event screens, and trade show use. Assets were formatted for global distribution, giving The Glenturret the ability to adapt content to every marketing channel.

A bottle of GlenTureert whisky placed on a mossy rock in a natural outdoor setting with mountains in the background.

A bottle of Glenurret 12-year-old single malt Scotch whisky outdoors among moss-covered rocks with mountains in the background.

Close-up of a person's hand holding and pouring mixed grains or seeds

Close-up of an official document with a shield emblem featuring three white stars on a blue background, gold border, and a white diagonal stripe, surrounded by gray floral designs and text.

The MEDIA:

The Glenturret’s rebrand launched with a flagship brand video, a longer-form brand story, a cinematic banner video, and short-form edits for social media and paid ads. We also delivered a curated library of high-quality footage, giving their team a lasting asset bank for campaigns, events, and seasonal promotions.

THE GLENTURRET DISTILLERY | BRAND ANTHEM

THE GLENTURRET DISTILLERY | BRAND STORY

THE REACH:

Since the rebrand launch, The Glenturret’s new video content has been showcased across every platform where the brand has a presence. From social media to global trade events, the visuals have become a cornerstone of how the brand is experienced. Most notably, the videos were featured at the prestigious London Whisky Expo, where they introduced the refreshed identity to an audience of industry leaders, collectors, and whisky enthusiasts from around the world.

Large indoor event with numerous booths and a crowd of people walking and engaging at various exhibitor stands inside a spacious hall with a high glass ceiling.

THE STORY LIVES ON:

Today, the flagship video continues to play a central role on The Glenturret’s website, serving as a powerful first impression for visitors and a lasting example of how strategic storytelling sustains a luxury brand’s presence well beyond its launch.

Homepage of The Glenturret website featuring a person holding a bottle of whisky in a natural, rocky outdoor setting with the title 'The Trinity' and an option to watch a video.

Trent visited us in Scotland and created our new brand video for The Glenturret & The Glenturret Lalique Restaurant. His footage was captured perfectly and professionally, delivering us high-quality brand videos and assets for future use. We can't wait to work on another project with his team and would highly recommend Flatiron Creative Group.

-THE GLENTURRET DISTILLERY | SCOTLAND, UK