Driving Year-Round Bookings Through Seasonal Video Campaigns:
A multi-campaign partnership focused on elevating brand perception, driving bookings, and showcasing one of Telluride’s best-kept secrets.
ABOUT MOUNTAIN LODGE:
Mountain Lodge Telluride is a luxury slopeside retreat nestled in the San Juan Mountains. With its blend of rustic charm and high-end comfort, the lodge offers a true Colorado escape — steps from the ski lifts and surrounded by stunning alpine scenery.
THE CHALLENGE:
Mountain Lodge approached us with a broad goal: they needed professional video content that matched the premium quality of their guest experience. The objective was to increase brand awareness and generate more bookings by highlighting the lodge’s luxury feel and unbeatable location—across every season.
Scope of Work:
Rather than producing a one-off video, we built a flexible visual library the Mountain Lodge team could use year-round, filmed on three separate production trips (one for each primary season) onsite, in Telluride, Colorado.
Our approach focused on:
Showcasing seasonal experiences: skiing, hiking, foliage, and more
Highlighting proximity to the gondola and trails
Blending lifestyle moments with architectural and interior beauty
Creating cutdowns tailored for social media and ad campaigns
Capturing content that could serve both promotional and in-room use
HOW WE DID IT
Pre-Production:
We started each campaign with a location walkthrough and seasonal planning call. We identified key guest experiences to highlight (like ski-in access, dining, and gondola proximity) and built shot lists around those.
Production:
Our crew filmed across three seasons — capturing golden-hour exteriors, drone flyovers, lifestyle footage with talent, and cozy interior shots. The lodge remained open during all shoots, so we planned around guest flow and weather windows.
Post-Production:
We produced: a flagship video per season, short-form cutdowns for Instagram and Meta ads, In-room promotional edits, and photo selects for web and email use. We delivered ready-to-use content tailored for every major platform—ensuring the lodge had versatile assets for both paid and organic marketing.
We help resorts and hospitality brands turn seasonal moments into year-round marketing assets.
Learn how seasonal storytelling can elevate your organization!
SUMMER
The IMPACT:
Mountain Lodge now has a year-round suite of video and photo content, used in paid ad campaigns, email newsletters, on their website, and inside each guest room.
Because of our content, the lodge brings in new eyes and has established themselves as a premiere destination for those considering a trip to Telluride, Colorado. Because of the tangible success, the lodge has continued to lean on our team for seasonal content, making this a strong, ongoing relationship rooted in creative trust.
FALL
WINTER
“Trent and his team were a pleasure to collaborate with. They displayed utmost professionalism and possessed a keen eye for directing our shots. I highly recommend them to anyone in need of promotional marketing services.”
-MOUNTAIN LODGE TELLURIDE